Originally launched in 2022 as a global initiative in partnership with the International Olympic Committee, MoveNow was designed to inspire young people to stay active during the pandemic. Grounded in an independent research study on the benefits of sports and physical activity, it quickly became one of Allianz’s most engaging and impactful social initiatives.
MoveNow: Empowering the next generation to be bold, confident, and optimistic for tomorrow
MoveNow is Allianz’s overarching social impact program and the framework that guides our social impact work globally. It promotes holistic individual and community development across three pillars: Move the Mind, Move the Body, and Move Society. MoveNow advocates resilience, belonging, and inclusive participation.
Through our "Move the Body" initiatives, Allianz encourages everyday movement, creates more opportunities for young people to participate in sports, and helps build environments that support healthier and more connected communities.
Our initiatives
From MoveNow sports camps to movement-focused health campaigns, our initiatives have supported young people across the globe to grow, thrive, and belong.
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2025
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2024
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2022-2023
MoveNow Parasport Camps,
Allianz Croatia
Allianz Croatia and NPC Croatia's Paralympic Camps empower children with disabilities aged 6-15 through inclusive sports and development activities, fostering community inclusion.
"Parahrátky" initiatives,
Allianz Czech Republic
The initiative connected disabled students with classmates to try wheelchair basketball, goalball, and more. Guided by pro athletes, all participants were inspired by building a world without barriers.
MoveNow Inclusive Sports Program, Allianz Spain
Allianz Spain brought together 43 young people in Barcelona to enjoy wheelchair basketball, boccia, archery, and other adapted sports. In 2026, this program will extend to more cities across Spain with the goal to transform iconic urban spaces into true stages for inclusive sports that inspire and unite the entire community.
Allianz Life empowers girls through sport & education
In partnership with The Sanneh Foundation, Allianz Life hosted a MoveNow soccer camp for young women. They combined sports training with mental health and financial literacy to build skills for a healthy, secure future.
MoveNow Basketball Camp, Allianz Greece
150 kids aged 7–14 joined forces with the Giannakis Academy for a six-day sports journey. From mastering drills to meeting Greek basketball legends, this camp fueled teamwork and young dreams through movement.
MoveNow Football Camp, Allianz Indonesia
In September 2025, Allianz Indonesia hosted a football training camp at CIBIS Park in Jakarta. Under the guidance of national legends and seasoned coaches, 30 teens aged 14 to 16 underwent comprehensive football training, including tactical strategies, strength building, injury prevention, and teamwork.
Unity Awards
We launched the Power of Unity program at the end of 2024 to bridge divides, foster belonging, and restore confidence in a shared future. And now it’s time for the next step. Get ready for the Unity Awards – celebrating those who bring people together through sports. The Unity Awards – launched together with the International Olympic Committee – recognize individuals who use sport as an enabler to address social or community challenges, fostering inclusion and connection that makes sport more than just a game.
Allianz MoveNow Camp, Global Edition
From September 12th to 16th 2024, together with our partner FC Bayern München, we hosted the second MoveNow Camp – Global Edition for young athletes aged 14-16 in Munich.
Chosen through Allianz-hosted sports camps or events in their home countries, 30 talented young athletes traveled from 10 countries to our international sports camp in Munich, Germany, where they took part in professional athletic training in various disciplines (including mindfulness and teamwork).
MoveNow Initiative 'Hour for Us', Allianz Croatia
In 2024, Allianz Croatia with the Croatian National Olympic and Paralympic Committees launched a very special event. 'Hour for Us' encouraged parents to spend meaningful time with their children to strengthen emotional bonds and support mental well-being. More than 400 families joined a public event featuring Olympic and Paralympic sports activities and educational theatre on financial literacy.
Future Workout
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MoveNow Training Series
Together with the International Paralympic Committee, Allianz has developed the MoveNow Training Series to encourage young people with disabilities into sports. The series includes videos, a 21-day Training Plan, and Motivational Calendar Tips, along with our production process, to help drive accessibility in society.
MoveNow TikTok Club
Under the hashtag #MoveNowForParis2024, we created the first TikTok Challenge of our MoveNow Club to get young people moving. Eight TikTok influencers launched the 24-second surfing warm-up challenge, with two of the influencer posts among the top performing Olympic-related content in August with over 16 million views. Look out for the next challenge in 2023.
MoveNow Sports Camps – Basketball Edition
Bringing “joy in movement” was the goal of the first Allianz MoveNow Camp – Basketball Edition. Hosted on the FC Bayern Munich Campus from 26 to 28 August 2022, 35 children were invited to spend three days trying out various sports, including basketball, wheelchair basketball and athletics.
MoveNow Young Leaders Hackathon
In August 2022, we organized a Hackathon for more than 100 participants from the Young Leaders Forum at the European Championships Munich 2022.
Allianz MoveNow Social Impact Strategy
We also draw on sports engagement and movement as powerful entry points to tackle broader social challenges faced by young people today such as literacy gaps, civic engagement, and the empowerment of vulnerable groups. By linking physical activity with these wider social needs, MoveNow aims to strengthen confidence, resilience, and opportunities for youth around the world
Here's why we're doing it
Through the MoveNow Program we have, together with the International Olympic Committee, commissioned an independent research study to identify young people’s engagement with sports and physical activity.
We surveyed five thousand youths between 12 and 24 years and two thousand parents across 10 countries. What we found out: while the majority of parents and young people recognize the benefits of playing sport, the level of engagement remains insufficient.
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Importance
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Barriers
The importance of sport
Physical and mental health
90% of young people play sports to improve physical health. Those who are active at least once a week are more likely to report a positive mood and self-confidence.
Educational outcomes
Young people find it easier to concentrate at school when doing physical activity (46%). In addition, they develop “human capital,” including knowledge and teamwork.
Importance rating
Seventy-two percent (72%) of young people think playing sports is important, including 32% who think it is very important.
Barriers to participation
Demographic inequalities
Females, young people from low-income households and people aged 20-24 years have lower participation rates in sports than other demographic profiles.
Global issues
Around a third are playing less sport due to global issues like cost-of-living crisis (37%), COVID19 (31%) and climate change (30%).
Other responsibilities
Young people report having other responsibilities as the main barrier, preventing them from playing more sport.
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Our Partnerships
Allianz is proud to partner with a diverse array of sports teams, organizations, cultural figures, sporting venues, and educational programs. We forge relationships with partners who support diversity, spread awareness about important social issues, and educate future generations.
Contact
Partnership Office
Allianz SE
Group Market Management
Koeniginstr. 28
80802 Munich